Sam North
Education
Royal Australian Navy - 👉 Bachelor of Electronic and Communications Engineering
Written For
Releaf, High Times, Cookies Seeds, Cannabis Now Magazine, Fast Buds, MSNL, Paradise Seeds, Cookies Seeds, Premium Cultivars
Sam North is a content, SEO, and growth strategist at Releaf, specialising in medical cannabis, digital health, and patient education within a UK regulatory framework. After a decade immersed in the cultivation side of the cannabis industry, Sam moved into digital in 2020. He worked across the recreational space with seed companies, CBD brands, and cannabis publications, before transitioning into the medical cannabis sector in early 2023 and joining Releaf in April of that year. Today, his work spans both content and SEO, with a focus on how the two support patient understanding and long-term organic growth. He writes and shapes educational content, research breakdowns, and patient-facing web copy, ensuring it is clear, clinically accurate, and aligned with UK compliance requirements. Alongside this, he contributes to broader SEO and content strategy, owning projects across search performance, content direction, and site optimisation. His work focuses on identifying growth opportunities, refining structure, and improving how content is discovered and performs in search. At Releaf, Sam’s focus is on making medical cannabis more understandable and accessible to patients, while maintaining a high standard of accuracy, compliance, and trust.
Releaf articles
94.4% of patients with sleep conditions report effective treatment: results from the UK’s largest medical cannabis survey
Based on UK patient data from 329 respondents within a wider survey of 1,669 participants, 94.4% say medical cannabis is effective for sleep-related conditions, with 82% noticing changes within the first week and 97.9% experiencing improved quality of life. The findings come from the largest ever survey of active UK medical cannabis patients.
UK cannabis attitudes in 2026: YouGov data and what real patients experience
The UK remains divided on cannabis in 2026, according to new YouGov data. When compared with insights from the UK’s largest medical cannabis patient survey, a different picture begins to emerge, highlighting the gap between public perception and real patient experience.
Decoding Cannabis: does cannabis cause cognitive decline? What a 44-year study found
A major Danish study followed more than 5,000 men for over four decades to understand how cannabis use affects cognitive decline. The findings challenge common assumptions, showing no evidence of accelerated decline. But what does this actually mean for your brain health over time?